Torre Outlet – Parndorf
Parndorf, Austria
For the expansion of Parndorf Outlet, one of Europe’s most important shopping destinations, we designed and built an architectural LED system capable of transforming the central tower into a powerful visual communication tool.
A large-format outdoor curved LED wall, spanning over 100 square meters, was integrated into the structure at a height of over 20 meters. The solution ensures 360° visibility, high brightness, and consistent image quality, even in challenging environmental conditions.
The display has become a dynamic medium for showcasing the center’s new wing, highlighting the brands present, and creating immersive content capable of capturing visitors’ attention from the entrance. Technology, architecture, and communication merge into a single iconic element, transforming the space into an experience.