Marinì – Brescia
Brescia
The divisions of Marni Group managed the projects as follows:
For Marinì, a gelato and pastry shop in Brescia, we designed a transformation process for the points of sale with the goal of enhancing the offering and making the customer experience even more engaging.
Visual
Developed visual communication elements and interior displays, integrating them into the new store layout.
Digital
Implemented technological solutions and digital systems to support communication and the in-store experience.
Contract
Coordinated the entire renovation of the spaces, handling construction work, systems, and turnkey project management.
Craft
Manufactured and installed custom shelving and furnishings, adapting them to the point of sale concept.
The intervention integrated visual elements, physical supports, and digital tools into a coordinated system, capable of guiding the customer, highlighting products and new items, and strengthening brand identity in a clear and contemporary way.
A project designed to unite tradition and innovation, transforming Marinì’s artisanal authenticity into a more engaging and recognizable experience.
